- Led creative strategy, UI/UX, and technical documentation for a 40+ employee AV technology firm delivering control systems for commercial conference rooms, government network operations centers (NOCs), and home automation. Managed the design, marketing, and media departments while serving as a member of the company’s KPI leadership team.
- Developed UI/UX for flagship control-system interfaces deployed across 500+ enterprise and government client environments running on Crestron and AMX platforms, plus internal tools used by a 40-member team.
- Cut end-user task completion time by 40% and support ticket volume by 28% by leveraging cognitive-load and Hick’s Law principles in interface redesigns, validated through usability testing with 50+ end users.
- Reduced new interface deployment time by 50% across 20+ product interfaces by coordinating with engineering and IT teams to formulate standardized technical documentation, component libraries, and SOPs.
- Remotely diagnosed issues across conference rooms, NOCs, and field deployments, coordinating with on-site technicians and engineering teams to resolve without on-site travel.
- Facilitated cross-functional coordination across sales, engineering, and business development to deliver systems for Fortune 500 clients and government agencies operating under strict IT-security and compliance requirements.
- Orchestrated brand and design operations from the ground up in support of company growth to $10M–$15M in annual revenue, establishing 200+ reusable components and 100+ standardized templates.
- Built and directed a 3-person media production department from zero, producing 100+ deliverables in 18 months — executive presentations, product demos, 80+ videos, and technical training content for enterprise and government audiences.
- Served on the company’s KPI leadership team, advising on annual objectives and quarterly strategic priorities with executive leadership.
- Executed iterative redesigns of the primary website and e-commerce platform, establishing mobile-first, WCAG-compliant UX and integrating technical SEO.
- Integrated AI-assisted tools across design and documentation workflows to accelerate delivery timelines while sustaining quality and accuracy.
- Authored and maintained SOPs, brand guidelines, and technical documentation standards ensuring consistency across 200+ components and 20 product interfaces — the same documentation discipline required in regulatory and security compliance environments.
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